Meaningful conversations.
Real insights.
A Ramadan experience for professionals who want to stay ahead of the game in the GCC.
About The Gatherings
Growth Nights is a series of gatherings hosted in our Riyadh office terrace during the month of Ramadan.
Each night explores a dedicated topic shaping performance marketing, AI, and digital growth in the GCC. All in a warm setting curated for honest and meaningful conversations.
What You Will Gain
Deep insights into how AI is reshaping performance marketing.
Practical strategies and stories from people leading digital growth in the GCC.
A relaxed space to connect with business leaders, founders, and industry experts.
Explore new business opportunities and join meaningful conversations.
Topics of Discussion
Feb 23: The Evolving Roles of Sales & Marketing
How is the role of marketing, sales, and commercial rapidly blending into one in the age of digital activations.
Feb. 24: AI as your Target Audience
What happens when marketing stops talking to humans and starts talking to AI?
Feb. 25: Performance
Marketing New Rules
How to operate with the new rules of performance marketing (change in signals, attribution, conversion cycles etc.)
March 1: AI: Hype to Reality
The difference between hype & reality in AI marketing. How are brand teams actually using AI?
March 2: Growth of Retail Commerce
Retail & Quick commerce (Q-commerce) media in the Middle East.
March 3: Tech Talents in the Middle East
How do we locally and collectively train the next generation of performance and data driven marketers in the region?
March 8: Data Without Clarity
Why more data doesn’t always lead to better decisions.
March 9: Arabic First
Digital Experiences
The future of Arabic first E-commerce and digital experiences.
March 9: Localization vs. Translation
Why global campaigns and brands often fail in KSA and how to build authentic relationships with the local market
March 10: Platform Transparency
With more and more "Black Box" algorithms (ex. PMax). What is the role of the performance teams?
March 15: The Death of the Average Creative
Why broad/low effect creative is failing and how segmented/personalized creatives are taking over
March 15: The Measurement Myth
Acknowledging that we will never have 100% perfect tracking again. So, what are the solutions?